Teach every child about food
Jamie Oliver's TED Prize wish
About Jamie Oliver
Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.
About this talk
Link to this talk
Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat.
My name's Jamie Oliver. I'm 34 years old. I'm from Essex in England and for the last seven years I've worked fairly tirelessly to save lives in my own way. I'm not a doctor. I'm a chef; I don't have expensive equipment or medicine. I use information, education.
I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life. We have an awful, awful reality right now. America, you're at the top of your game. This is one of the most unhealthy countries in the world.
Can I please just see a raise of hands for how many of you have children in this room today? Please put your hands up. Aunties, uncles, you can continue ... Put your hands up. Aunties and uncles as well. Most of you. OK. We, the adults of the last four generations, have blessed our children with the destiny of a shorter lifespan than their own parents. Your child will live a life ten years younger than you because of the landscape of food that we've built around them. Two thirds of this room, today, in America, are statistically overweight or obese. You lot, you're all right, but we'll get you eventually, don't worry.
(Laughter)
Right? The statistics of bad health are clear, very clear. We spend our lives being paranoid about death, murder, homicide, you name it. It's on the front page of every paper, CNN. Look at homicide at the bottom, for God's sake. Right?
(Laughter)
(Applause)
Every single one of those in the red is a diet-related disease. Any doctor, any specialist will tell you that. Fact. Diet-related disease is the biggest killer in the United States, right now, here today. This is a global problem. It's a catastrophe. It's sweeping the world. England is right behind you, as usual.
(Laughter)
I know they were close, but not that close. We need a revolution. Mexico, Australia, Germany, India, China, all have massive problems of obesity and bad health. Think about smoking. It costs way less than obesity now. Obesity costs you Americans 10 percent of your health care bills. 150 billion dollars a year. In 10 years, it's set to double. 300 billion dollars a year. And let's be honest, guys, you ain't got that cash.
(Laughter)
I came here to start a food revolution that I so profoundly believe in. We need it. The time is now. We're in a tipping-point moment. I've been doing this for seven years. I've been trying in America for seven years. Now is the time when it's ripe -- ripe for the picking. I went to the eye of the storm. I went to West Virginia, the most unhealthy state in America. Or it was last year. We've got a new one this year, but we'll work on that next season.
(Laughter)
Huntington, West Virginia. Beautiful town. I wanted to put heart and soul and people, your public, around the statistics that we've become so used to. I want to introduce you to some of the people that I care about. Your public. Your children. I want to show a picture of my friend Brittany. She's 16 years old. She's got six years to live because of the food that she's eaten. She's the third generation of Americans that hasn't grown up within a food environment where they've been taught to cook at home or in school, or her mom, or her mom's mom. She has six years to live. She's eating her liver to death.
Stacy, the Edwards family. This is a normal family, guys. Stacy does her best, but she's third-generation as well; she was never taught to cook at home or in school. The family's obese. Justin, here, 12 years old. He's 350 pounds. He gets bullied, for God's sake. The daughter there, Katie, she's four years old. She's obese before she even gets to primary school. Marissa. She's all right. She's one of your lot. But you know what? Her father, who was obese, died in her arms. And then the second-most-important man in her life, her uncle, died of obesity. And now her step-dad is obese. You see, the thing is obesity and diet-related disease doesn't just hurt the people that have it; it's all of their friends, families, brothers, sisters.
Pastor Steve. An inspirational man. One of my early allies in Huntington, West Virginia. He's at the sharp knife-edge of this problem. He has to bury the people, OK? And he's fed up with it. He's fed up with burying his friends, and his family, his community. Come winter, three times as many people die. He's sick of it. This is preventable disease. Waste of life. By the way, this is what they get buried in. We're not geared up to do this. Can't even get them out the door, and I'm being serious. Can't even get them there. Forklift.
OK, I see it as a triangle, OK? This is our landscape of food. I need you to understand it. You've probably heard all this before, but let's just go back over it. Over the last 30 years, what's happened that's ripped the heart out of this country? Let's be frank and honest. Well. Modern-day life.
Let's start with the Main Street. Fast food has taken over the whole country. We know that. The big brands are some of the most important powers, powerful powers in this country. Supermarkets as well. Big companies. Big companies. 30 years ago, most of the food was largely local and largely fresh. Now it's largely processed and full of all sorts of additives, extra ingredients, and you know the rest of the story. Portion size is obviously a massive, massive problem. Labeling is a massive problem. The labeling in this country is a disgrace. They want to be self ... They want to self-police themselves. The industry wants to self-police themselves. What, in this kind of climate? They don't deserve it. How can you say something is low-fat when it's full of so much sugar?
Home. The biggest problem with the home is that used to be the heart of passing on food and food culture, what made our society. That isn't happening anymore. And you know, as we go to work and as life changes, and as life always evolves, we kind of have to look at it holistically -- step back for a moment, and re-address the balance. It ain't happening. Hasn't happened for 30 years. I want to show you a situation that is very normal right now. The Edwards family.
(Video) Jamie Oliver: Let's have a talk. This stuff goes through you and your family's body every week. And I need you to know that this is going to kill your children early. How are you feeling?
Stacy: Just feeling really sad and depressed right now. But, you know, I want my kids to succeed in life and this isn't going to get them there. But I'm killing them.
JO: Yes you are. You are. But we can stop that. Normal. Let's get onto schools, something that I'm fairly much a specialist in. OK. School. What is school? Who invented it? What's the purpose of school? School was always invented to arm us with the tools to make us creative, do wonderful things, make us earn a living, etc., etc., etc. You know, it's been kind of in this sort of tight box for a long, long time. OK? But we haven't really evolved it to deal with the health catastrophes of America, OK? School food is something that most kids -- 31 million a day, actually -- have twice a day, more than often, breakfast and lunch, 180 days of the year. So you could say that school food is quite important, really, judging the circumstances.
(Laughter)
Before I crack into my rant, which I'm sure you're waiting for ...
(Laughter)
I need to say one thing, and it's so important in hopefully the magic that happens and unfolds in the next three months. The lunch ladies, the lunch cooks of America ... I offer myself as their ambassador. I'm not slacking them off. They're doing the best they can do. They're doing their best. But they're doing what they're told, and what they're being told to do is wrong. The system is highly run by accountants. There's not enough, or any, food-knowledgeable people in the business. There's a problem. If you're not a food expert, and you've got tight budgets, and it's getting tighter, then you can't be creative, you can't duck and dive and write different things around things. If you're an accountant, and a box-ticker, the only thing you can do in these circumstances is buy cheaper shit.
Now, the reality is, the food that your kids get every day is fast food, it's highly processed, there's not enough fresh food in there at all. You know, the amount of additives, E numbers, ingredients you wouldn't believe ... There's not enough veggies at all. French fries are considered a vegetable. Pizza for breakfast. They don't even get given crockery. Knives and forks? No, they're too dangerous. They have scissors in the class room but knives and forks, no. And the way I look at it is, if you don't have knives and forks in your school, you're purely endorsing, from a state level, fast food. Because it's handheld. And yes, by the way, it is fast food. It's sloppy joes, it's burgers, it's wieners, it's pizzas, it's all of that stuff. 10 percent of what we spend on healthcare, as I said earlier, is on obesity. And it's going to double. We're not teaching our kids. There is no statutory right to teach kids about food, elementary or secondary school. OK? We don't teach kids about food. Right? And this is a little clip from an elementary school, which is very common in England.
Video: Who knows what this is?
Child: Potatoes. Jamie Oliver: Potato? So, you think these are potatoes? Do you know what that is? Do you know what that is? Child: Broccoli?
JO: What about this? Our good old friend. Do you know what this is honey? Child: Celery.
JO: No. What do you think this is? Child: Onion. JO: Onion? No.
Jamie Oliver: Immediately you get a really clear sense of do the kids know anything about where food comes from.
Video: JO: Who knows what that is? Child: Uh, pear. JO: What do you think this is? Child: I don't know. JO: If the kids don't know what stuff is, then they'd never eat it.
(Laughter)
JO: Normal. England and America, England and America. Guess what fixed that. Guess what fixed that. Two one-hour sessions. We've got to start teaching our kids about food in schools, period.
(Applause)
I want to tell you about something, I want to tell you about something that kind of epitomizes the trouble that we're in guys. OK? I want to talk about something so basic as milk. Every kid has the right to milk at school. Your kids will be having milk at school, breakfast and lunch. Right? They'll be having two bottles. Okay? And most kids do. But milk ain't good enough anymore. Because someone at the milk board, right -- and don't get me wrong, I support milk, but someone on the milk board, probably paid a lot of money for some geezer to work out that if you put loads of flavorings and colorings and sugar in milk, right, more kids will drink it. Yeah.
(Claps)
And obviously now that's going to catch on. The apple board is going to work out that if they make toffee apples they'll eat more apples as well. Do you know what I mean? For me, there ain't no need to flavor the milk. Okay? There is sugar in everything. I know the ins and outs of those ingredients. It's in everything. Even the milk hasn't escaped the kind of modern day problems. There's our milk. There's our carton. In that is nearly as much sugar as one of your favorite cans of fizzy pop. And they are having two a day. So, let me just show you. We've got one kid, here, having, you know, eight tablespoons of sugar a day. You know, there's your week. There's your month. And I've taken the liberty of putting in just the five years of elementary school sugar, just from milk. Now, I don't know about you guys, but judging the circumstances, right, any judge in the whole world, would look at the statistics and the evidence, and they would find any government of old guilty of child abuse. That's my belief.
(Applause)
Now, if I came up here, and I wish I could come up here today, and hang a cure for AIDS or cancer, you'd be fighting and scrambling to get to me. This, all this bad news, is preventable. That's the good news. It's very very preventable. So, let's just think about, we got a problem here, we need to reboot. Okay so, in my world what do we need to do? Here is the thing, right. It can not just come from one source. To reboot and make real tangible change, real change, so that I could look you in the white of the eyes and say, "In 10 years time, the history of your children's lives, happiness -- and let's not forget, you're clever if you eat well, you know you're going to live longer, all of that stuff, it will look different. OK?"
So, supermarkets. Where else do you shop so religiously? Week in, week out. How much money do you spend, in your life, in a supermarket? Love them. They just sell us what we want. All right. They owe us, to put a food ambassador in every major supermarket. They need to help us shop. They need to show us how to cook, quick, tasty, seasonal meals for people that are busy. This is not expensive. It is done in some. And it needs to be done across the board in America soon, and quick. The big brands, you know, the food brands, need to put food education at the heart of their businesses. I know, easier said than done. It's the future. It's the only way.
Fast food. With the fast food industry you know, it's very competitive. I've had loads of secret papers and dealings with fast food restaurants. I know how they do it. I mean basically they've weaned us on to these hits of sugar, salt and fat, and x, y, and z. And everyone loves them. Right? So, these guys are going to be part of the solution. But we need to get the government to work with all of the fast food purveyors and the restaurant industry. And over a five, six, seven year period wean of us off the extreme amounts of fat, sugar, fat and all the other non-food ingredients.
Now, also, back to the sort of big brands, labeling, I said earlier, is an absolute farce, and has got to be sorted. OK, school. Obviously in schools we owe it to them to make sure those 180 days of the year, from that little precious age of four, til 18, 20, 24, whatever, they need to be cooked proper fresh food from local growers on site. OK? There needs to be a new standard of fresh proper food for your children. Yeah?
(Applause)
Under the circumstances, it's profoundly important that every single American child leaves school knowing how to cook 10 recipes that will save their life. Life skills.
(Applause)
That means that they can be students, young parents, and be able to sort of duck and dive around the basics of cooking, no matter what recession hits them next time. If you can cook recession money doesn't matter. If you can cook, time doesn't matter. The workplace. We hadn't really talked about it. You know, it's now time for corporate responsibility to really look at what they feed or make available to their staff. The staff are the moms and dads of America's children. Marissa, her father died in her hand, I think she'd be quite happy if corporate America could start feeding their staff properly. Definitely they shouldn't be left out. Let's go back to the home.
Now, look, if we do all this stuff, and we can, it's so achievable. You can care and be commercial. Absolutely. But the home needs to start passing on cooking again, for sure. For sure, pass it on as a philosophy. And for me it's quite romantic. But it's about if one person teaches three people how to cook something, and now they teach three of their mates, that only has to repeat itself 25 times, and that's the whole population of America. Romantic, yes, but, most importantly, it's about trying to get people to realize that every one of your individual efforts makes a difference. We've got to put back what's been lost. Huntington Kitchen. Huntington, where I made this program, you know, we've got this prime time program that hopefully will inspire people to really get on this change. I truly believe that change will happen. Huntington's Kitchen. I work with a community. I worked in the schools. I found local sustainable funding to get every single school in the area, from the junk, onto the fresh food. Six-and-a-half grand per school.
(Applause)
That's all it takes. Six-and-a-half grand per school. The Kitchen in 25 grand a month. Okay? This can do 5,000 people a year, which is 10 percent of their population. And it's people on people. You know, it's local cooks teaching local people. It's free cooking lessons guys, free cooking lessons in the main street. This is real, tangible change, real, tangible change. Around America, if we just look back now, there is plenty of wonderful things going on. There is plenty of beautiful things going on. There are angels around America doing great things in schools, farm to school set-ups, garden set-ups, education. There are amazing people doing this already. The problem is they all want to roll out what their doing to the next school, and the next. But there is no cash. We need to recognize the experts and the angels quickly, identify them, and allow them to easily find the resource to keep rolling out what they're already doing, and doing well. Businesses of America need to support Mrs. Obama to do the things that she wants to do.
(Applause)
And look, I know it's weird having an English person standing here before you talking about all this. All I can say is I care. I'm a father. And I love this country. And I believe truly, actually, that if change can be made in this country, beautiful things will happen around the world. If America does it I believe other people will follow. It's incredibly important.
(Applause)
When I was in Huntington, trying to get a few things to work when they weren't, I though if I had a magic wand what would I do? And I thought, you know what? I'd just love to be put in front of some of the most amazing movers and shakers in America. And a month later TED phoned me up and gave me this award. I'm here. So, my wish. Dyslexic, so I'm a bit slow. My wish is for you to help a strong sustainable movement to educate every child about food, to inspire families to cook again, and to empower people everywhere to fight obesity.
(Applause)
Thank you.
(Applause)
100 Reasons to be a Teacher
Feb 12, 2010
Hello fellow teachers and young adults! This blog post is to remind us why we are teaching and some reasons why you would want to be a teacher. If you are on the job hunt and not sure which career path to take, you may want to consider a teaching job. Teaching can be the most rewarding and demanding job there is. Some of these reasons are meant to be funny, but hold some truth as well.
- Consistent Schedule – The school day starts and ends at very specific times. No sudden surprises that you have to work the opening or closing shift!
- Summer – What other career can provide a 2½ month break and then a chance to restart with a new group.
- Winter Break – Guaranteed Christmas and New Years with family and friends. No begging the boss for time off or praying you get to line up your vacation with your significant other’s. Guaranteed time off!
- Minimum Days – What other job has specific days or weeks where you only work 4 hours, but get paid for a full day!
- Sub finder – Many districts allow you to call in sick to a computer system. No need to practice your sick voice before calling in.
- Holidays and Weekends – Having this time off is a gift that teachers take for granted too often.
- Pay scale – A teacher can improve their salary for each year of experience that they work. Also additional education builds your salary as well.
- Set the pace – A teacher has a chance to have a quiet day with the kids doing independent work, or they can shift gears to having great group conversations and running around the classroom.
- Change the topic when you get bored – Don’t like the topic, change it! There is no reason why you can’t skip around to make sense and make sure the students are engaged.
- Have a Daily Adventure – No one knows what the day shall bring. Bring it On!
- Laugh Daily – You will
- Cry With Your Students – You will
- Share in Special Moments – You will
- Be Open and Honest – The great ones are
- Be the First One to Know Something – The day a student runs to your classroom to make sure you know the news first – you will remember why you were meant to teach
- Demonstrate Respect – Students must know what it is and feel that they have yours. They will then be respectful in return.
- Helping Students Handle Failure – It’s hard for students to understand that failure is part of life and that they must learn from it and not give up.
- Have a movie day – Really tired from the night before? Stick in Stand and Deliver. The students are still seeing something of academic value and you get to sit and enjoy the quiet.
- Fieldtrips – Although there is a great deal of stress that comes with moving students around a distant land, there is something to be said for getting out of the classroom every once in a while.
- Assemblies – They can be annoying or just enough relief to make it through the day.
- Helpers – A good classroom teacher barely has to lift a finger. Students always want to help in any way possible.
- Bell Schedule – Just when you start to get irritated, that blessed sound comes to let you know it will all be ok
- Tenure – Great job security unparalleled by most other professions.
- Student made gifts – The best gift a teacher can receive is a heartfelt card written by a student
- Return Visits -As a teacher, I was always thrilled when the kids came back to see me. I felt that I really made a difference.
- Tracking Progress – The best way to know that you are on track and making a difference
- Freedom of Self Expression – Although there are many things a teacher is responsible for, understanding individual styles allows for the wiggle room necessary to bring your own personality out in your lessons.
- Stealing – Don’t worry! Teachers lovingly steal each other’s lessons every day. It is our way of sharing and the culture that is built into the teaching profession.
- Personal Chef – Most school cafeterias come with amazing cafeteria managers who make meals especially for their teacher clientele.
- Personal Inspiration – I am inspired by every student I meet, the challenges they face, and how they work to overcome them
- Valuing the Individual – A teacher is given the opportunity to prove why each and every child is special and has something to contribute.
- Students – Molding Minds – The age old idea of teaching someone something they need to know
- Students – Creating Critical Thinkers – Allows a student to look beyond what they are told and create their own opinion
- Students – Developing Skills – Creating the basic skills that students need for survival and competing for jobs
- Students – Coach and Motivator – A teacher is not responsible for teaching students to just remember, they must let the students know that they are wonderful beings and can compete with anyone. Building self-esteem is part of teaching the child.
- Teaching Moment – All teachers know that beautiful moment when all the plans come together, the lesson is learned, and the students take personal responsibility for their own actions
- Stopping the Cycle – Nothing is more of a high than taking a student who is on track for gangs and dropping out, and giving them the motivation to be successful
- Counseling – A teacher is also a friend, an open ear, and a shoulder to cry on. A child cannot learn when their mind is distracted with fear or sadness.
- Be Happy to go to Work – You get to choose what you want to do and you are allowed to start fresh every day.
- Stay Young at Heart – No matter your age, you have a true connection with a younger generation
- To Teach Future Leaders – Some people are born leaders; others need opportunities to learn to lead.
- Police Officers – About to get a driving ticket? Make sure you let them know you're a teacher. Automatic free pass.
- Teacher Appreciation Day – An entire day dedicated to your profession
- Conversations with teachers – Anyone you ever meet who is or was a teacher will be able to have conversations with you for hours. It is the ultimate ice breaker.
- Conversations with non-teachers – It is hard for others to understand sometimes, but everyone is willing to relate your career to their own personal experience.
- Automatic empathy from others – “I’d never be able to do that” – You’ll hear it often, be proud you can do it!
- Guaranteed pick up lines – You’ll hear it many times, “Wow, I wish I had a teacher that looked like you – I would have paid attention”
- To serve – Teaching helps you to give back to your community
- Freebies – Parents bringing you coffee, students bringing lotions, it’s all a blessing to be thanked.
- Build Lifelong Friendships – Your teacher friends will support you for life
- You Only Get 1 Year – part A – In 10 months it is your job to bond with a student and prepare them for their future. It’s a challenge and a gift.
- You Only Get 1 Year – Part B – If you completely mess up – you get another chance in September with a brand new group of students.
Picture above is Shana Sterkin, Long Island teacher of the month.
Wednesday, 17 Feb, 2010
Consider this demographic projection for the UK, and ponder its implications for a moment: within five years, the majority of babies will be born to unmarried parents.
However, before you put this down to yet another example of Western immorality, just remember that all these babies will have the same legal rights as those born to married couples.
This trend is part of the wider decline of marriage as an institution. According to a recent study, the figures for people getting married in Britain is at its lowest ever since these statistics began to be compiled nearly 150 years ago.
In 2008, only 21.8 per thousand adult men of marriageable age actually took the vow. At 19.6, the figure for women was even lower. And the average age for men getting married for the first time was 32, and for women it was nearly 30.
These figures reveal not so much disillusionment with the institution of marriage, as much as they do a widespread rejection of religion.
Church marriages are still favoured by the middle classes, but more for the pomp and glamour of the wedding dress worn by the bride, and the finery sported by the guests. Indeed, attendance for church services has fallen steadily, and most Brits only go to church for weddings and funerals.
A glance at the European table reveals that the belief in a god is generally quite low in all the major countries.
Sweden, with only 23 per cent of the population believing in a deity, is the least observant, with the UK at 38 per cent. Germany and France are similarly atheistic or agnostic. Interestingly, Catholic countries seem to be more staunchly Christian, with Poles, Spaniards and Italians being among the most fervent of believers.
Indeed, a lack of belief in a supreme being has long been the hallmark of Western intellectual thought since the Enlightenment of the 18th century.
Hence, lawmakers have tried to separate religion form politics, few more so than the Founding Fathers of the United States. Both Thomas Jefferson and Benjamin Franklin were fiercely agnostic in their views.
Scientists, too, have tended to question the belief system they were born into, as revealed by this quotation from Albert Einstein: “Science has been charged with undermining morality, but the charge is unjust. A man’s ethical behaviour should be based on sympathy, education and social ties and needs; no religious basis is necessary. Man would indeed be in a poor way if he had to be restrained by fear of punishment and hope of reward after death.”
Many have condemned modern Western civilization for its ‘godless’ ways, pointing to widespread cohabitation between men and women, men and men, and women and women. Alcoholism, nudity and drug-abuse are also frequently cited.
All these lifestyle choices are mentioned in arguments over the superiority of Eastern religions and societies. Yet the firm belief in religion and an afterlife in our part of the world do not necessarily translate into better societies.
In the Transparency International table for global perceptions of corruption for 2009, there is not a single Muslim country in the twenty most honest states. However, seven Muslim countries figure among the ten most corrupt states.
Interestingly, Sweden, the most godless state in Europe, comes in at joint third with Singapore as the least corrupt country in the world.
There is an argument that corruption is a function of poverty, and once societies have acquired a measure of economic well-being, they tend to become more honest and accountable. While there is some truth to this assertion, how to explain the fact that Saudi Arabia, one of the richest countries in the world, is listed as 63rd by TI?
And Kuwait comes in at 68. Clearly, then, there is little direct linkage between religion and morality.
Nevertheless, billions around the world continue to believe deeply in the faith they have grown up in. They derive comfort from following the belief system of their forefathers, and most of them have never felt the need to question it.
Indeed, the poor obtain solace for their wretched condition with the promise of compensation in the afterlife. And the rich in our part of the world try and assuage their guilt by giving alms generously, thereby hoping to buy a place in heaven. If only they would pay their taxes with the same zeal, we might be able to make a better world in this life.
In religiously inclined societies like Pakistan, we are fond of criticising Western materialism, while holding up our supposed spirituality as being superior.
Even the millions of Muslims who have chosen to migrate to the West make the same assertion. However, I have not noticed any of these people denying themselves the conveniences and the advantages of these same ‘materialistic’ societies. And frankly, I do not see too much evidence of our vaunted ‘spirituality’ in our behaviour or attitudes.
These differences have been sharpened after 9/11, with more and more people in the West now seeing Islam and Muslims as being behind the rise in extremist violence in much of the world. Muslims, for their part, see themselves as victims of a rising Islamophobia.
Interestingly, the trend towards atheism and agnosticism is far less marked in the United States than in Europe. Well below five per cent of Americans assert they do not believe in any god.
Indeed, some Evangelical Christians in America think they have more in common with Muslims than the ‘godless Europeans’.
One reason it is so difficult for many Muslims to become assimilated into the societies they have chosen to live in is the huge cultural differences they encounter.
Generally coming from deeply conservative backgrounds, they are shocked with the free and easy lifestyle they encounter.
Rather than encouraging their children to integrate, they seek to insulate them from Western values, thus causing a state of mild schizophrenia in second- generation immigrants.
Some of these young people become quickly radicalised, and seek clarity in the black-and-white world of religious extremism.
Unfortunately, too many of them lack the education to realise that ultimately, no set of beliefs or values is inherently inferior or superior to another.
Morality, as we have seen, is not the monopoly of any faith: an atheist can be more ethical than a religious person. At the end of the day, what matters is that humans behave with consideration and decency, and avoid imposing their beliefs on others.
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